What are marketing rights?
Marketing rights provide the purchaser with the rights to share an NSS Labs report with their customers and prospects. All marketing rights are subject to NSS’ Copyright and Quote Policy.
Who do I contact about obtaining marketing rights?
Vendors that wish to use NSS test results in their PR and marketing activities will need to contact their NSS Labs account manager.
What are the benefits of purchasing marketing rights?
NSS Labs group tests consist of market-leading vendors, vendors that are in high demand by enterprises, and vendors that use innovative technology. Vendors that receive Recommended or Security Recommended ratings have quantitative proof that their products have exceled in an NSS test. During the cybersecurity product selection process, CISOs, Security Architects, IT Managers, and other security professionals narrow their short lists to those companies that have been recognized by NSS Labs. Marketing rights provide vendors with the opportunity to showcase their test results within their own marketing collateral.
What is the difference between NSS’ Recommended and Security Recommended ratings?
What is permissible without marketing rights?
All vendors that earn Recommended or Security Recommended ratings will receive a digital badge for use by their marketing teams. Without NSS Labs marketing rights, vendors can still promote their products in the following ways:
Note: Any claims or marketing beyond announcing Recommended or Security Recommended ratings require approval by NSS Labs. Requests can be submitted to firstname.lastname@example.org.
What are the different marketing rights options?
There are different types of marketing rights that vendors can purchase. The following table presents the most common marketing rights purchased by vendor marketing teams.
|Marketing Rights Option||Description||Common Use Cases|
|Vendor Test Report||
|Vendor Test Report and SVM||
|Vendor Test Report, SVM, and Comparative Reports||
If a vendor purchases marketing rights for one test, do those rights apply to tests of other technologies?
No. Vendor marketing rights are exclusive to each test and do not apply to tests of other technologies. For example, if a vendor purchases marketing rights for NGFW test results, it does not automatically have marketing rights for BDS test results.
How long do marketing rights apply?
Once a vendor purchases marketing rights, it holds those rights for 12 months.
What is the publication process for marketing rights?
All vendor marketing/PR collateral (press releases, landing pages, social media posts, banners, e-mail campaigns, etc.) that reference NSS Labs or a test performed by NSS Labs must be submitted for approval to email@example.com.
Vendor promotion of test results may not precede NSS Labs’ corresponding press release and report publication. Test participants would receive details on the date and time of publication in advance.
Any reference to a vendor’s results would require marketing rights to its Test Report. Any claims about the vendor’s performance relative to other products would require marketing rights to the Comparative Report that contains the relevant information (e.g., Security).
For guidance on how test results can be used, please refer to the NSS Labs Copyright & Quote Policy. We encourage you to read this policy thoroughly, as it addresses many of the common questions that arise about the use of test results.